Monday, August 9, 2010

ABFFE Affiliate Program to Include Bookmarks

Last year the American Bookseller's Foundation for Free Expression introduced an affiliate program with 2020 Vision from Sarasota, Florida.

Paragraphs has been pleased to participate in this agreement with 2020 Vision, an independent supplier of reading glasses since we are able to offer a nice selection while also supporting a cause that is important to anyone who values the free exchange of ideas, especially those found in books. Over the last 12 months, 2020 Vision has contributed $1 for every pair of reading and sunglasses sold to independent bookstores, and the result has been a donation of more than $12,000 to ABFFE.

Now, a new member has been added to the affiliate arrangement between members of the American Bookseller Association and the ABFFE.

emotionGallery, introduced their offer to contribute $1 for every 10 bookmarks it sells to independent bookstores at this year's Book Expo America. I have finally ordered and received our selection of bookmarks from emotionGallery.

“We were very pleasantly surprised by the reaction of all the booksellers we met at BEA,” Sebastien Guttmann, emotionGallery’s managing director, said. “It gives us even more confidence that our products will perform well in the American market.”

Each bookmark is animated 3-d. The dolphins jump, the horses run, the hummingbird has wings that flutter. I can't decide which my favorite is -- today I think it might be the gold fish that have fins that move and a mouth that opens and closes.

I love these bookmarks and I like the idea that our purchase of them also helps support freedom of expression. These are 3-d animated bookmarks and I think they are going to be a popular addition to our sideline selections at Paragraphs.

1 comment:

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